5 Contract Negotiations to Reduce the Risk of Outranked Syndicated Content
Content syndication is an awesome marketing tool. However, there are potential problems with content syndication. A good contract may resolve some of the problems. Search engine optimization is a major concern for businesses. A search engine may rank content on a partner site higher than the original content. The syndicated content may be listed before the original content because the partner is an authoritative domain. These five contract negotiations should reduce the risk of outranked syndicated content.
Bypass Syndicated Content:
A meta no index tag instructs the search engine to bypass the syndicated content when indexing article rankings. The most beneficial negotiation to reduce the risk of outranked syndicated content is to compel the partner site to block syndicated content from the search engine.
Demand a Rel=Canonical Tag:
A rel=canonical tag is preferable, which directs search engines to a particular URL for the content. Adding a rel=canonical tag to syndicated content serves as a guide for the search engine to rank the original content as the most significant site location.
Insist on a Link to the Original Content:
The syndicated content should direct the reader to the original web address. An attribution link with the headline in the link text will prove beneficial over the course of the contract. A 302 redirect, while sufficient for tracking, interferes with the search engine value of the link.
Post Content First:
Post content on the primary site first. Do not release content for syndication until after search engine has adequate time to index the content.
Syndicate Condensed Clip:
A condensed clip contains the main points of the article, but may diminish the explanation or instructions. The search engine will direct readers to the unblocked site the search engine determines to contain the most appropriate content.