Closing the Year with a Bang: IBM Cloud
It was a significant year in 2016 for the Cloud Section of IBM. IBM has massively invested in Development, PR & Acquisition. They’ve been doing a lot; they’ve redefined some of their terms which frankly is a little tedious, but all of it to justify their claim of being the very best in the World of Clouds. Other than the Marketing side of the coin, the amount of money they’ve put in this year is pretty impressive and can most certainly win them a position of the best player in the game. It was January when the company had announced to globally build a strong 40-data center to leverage SoftLayer ($1.2B). Another investment of $1B was made at BlueMix, which is IBM’s CloudFoundry-based Service Platform.
It seems all those large bags of cash have been well spent, as they seem to be paying off. Many of us were flooded with press releases to announce major IBM & its Cloud deals – the amounts are reported to $4B in a multi-year enterprise cloud agreement with Lufthansa, WPP, Thomson Reuters and ABN Amro. People still argue on the fact that the announced metrics are and the marketing spent is just accounting magic but nonetheless, these were major deals with prominent customers. Here’s a little overview of the given metrics, marketing spent & revenue:
• a revenue of somewhere around $4.4B in 2013 in the cloud business was reported by IBM, which has exponentially grown at a fast rate of 50% in just a year, while IBM hopes to break even at revenue equaling to at-least $7B by 2015
• The overall customer base for the cloud computing part for IBM has doubled in just a year. i.e: 20,000 that not only includes the returning IBM clients who have chosen to switch to the Cloud Technology but also several thousand new customers that can be divided in to a pool of Start Ups, Enterprise & Born-On-The-Web companies
IBM has also announced an extension for Softlayer Data-Center Footprint. The company has partnered up with a major Operator of Data Centers, Equinix, to establish more facilities in various places like Frankfurt, Mexico City & Tokyo to launch another set of 8 facilities. This estimated number of facilities is actually more than what IBM had promised, i.e: 48, while 40 were promised. All of these facilities share Softlayer’s architecture & follow the 99.99% up-time service level agreement made by IBM.
Two technology giants, IBM and Microsoft, have announced a partnership for delivering hybrid cloud services to their customers. While announcing this agreement, Microsoft’s executive vice president for cloud and enterprise, Scott Guthrie, said that, “Together the partnership act is creating new opportunities to drive innovation in hybrid cloud”.
The Azure Service Platform is a big part of Microsoft’s cloud computing initiatives. It is designed specifically for cloud platform. Azure is ranked by Gartner as an industry leader for both infrastructure-as-a-service (IaaS) and platform-as-a-service (PaaS). Windows Azure is a cloud specific operating system, designed to provide scalable services.
The main drive factor for this partnership is to enable them to take on Cloud’s market leader, Amazon. The software they are swapping will tend to increase the customer attention to their cloud environment.
As a result of this partnership, both the organizations would be able to run their enterprise software solutions (IBM) and operating system (Microsoft) on the Azure platform. IBM is an industrial leader in middleware solutions. Customers will now gain access to both IBM’s middleware technology and Microsoft’s enterprise solutions like SQL server.
IBM is sharing its advanced ‘WebSphere application server’ called Liberty, along with its proprietary MQ and DB2 solutions. Microsoft is making its .net languages and SQL server along with Windows server available for the hybrid cloud. IBM is also making PureApplication Service on SoftLayer available on under Hyper-V on Azure platform, at a future date. PureApplication allows deployment of the same application/code into different environments.
Microsoft will begin this partnership with a “limited screening offering” of their .net operations within IBM’s Bluemix PaaS, according to the statement made by them.
It is no secret that developers, who are working on any modern application, require the products from IBM and Microsoft. Both IBM and Microsoft have specific development groups are likely to retain during their partnership. The service toolset is intriguing and ready to take on Amazon’s cloud.