May 30, 2019by businessheadquarters

When Apple Added Another Company to its Growing Arsenal of Mapping Data Technology

Apple is adding another firm to its growing arsenal of mapping data IP and personal assets. Apple had acquired Mapsense, a San Francisco-based startup that build tools for analyzing and visualizing location data. 

Apple reportedly paid between $25 million to $30 million for the 12-person San Francisco-based startup, which will now join Apple in its Cupertino office. Apple has confirmed the acquisition but did not offer further comment. In a statement, the company said:

 “Apple buys smaller technology companies from time to time, and we generally do not discuss our purpose or plans.”

Founded in 2013 by Erez Cohen, a former engineer for data science firm Palantir Technologies, Mapsense makes tools for analyzing and visualizing location data. The company’s cloud-based high-speed mapping engine provides crucial data analytics and visualization tools for developers, an asset that Apple can use to keep up with Google in the mobile mapping space. Mapsense says users can upload huge amounts of location-tagged data to its service and digest these huge amounts of data with powerful data analysis tools. In may, the company launched its developer platform and opened its door to customers from the financial sector, advertising, government and Fortune 500 companies.

Since the launch of Apple Maps, Apple has acquired several companies to bolster its mapping technology. In 2013, Apple acquired public transit navigation company Hopstop in 2013. And earlier this year, Apple acquired Coherent Navigation, makers of high-accuracy GPS devices and software. Other mapping acquisitions the company has made over the past few years include Broadmap, Catch, C3 technologies, Embark, Locationary, Metaio, and WiFiSLAM.

Before the Apple deal, Mapsense has raised $2.5 million in seed fund in May, led by General Catalyst with participation from Formation 8, Redpoint Ventures and other backers.